Top 6 Userback Alternatives in 2024

In TheAdminBar, a popular Facebook group for WordPress agencies, there was a long discussion about website feedback tools. Userback came up frequently, which honestly surprised me.

Image of USerback header to show that this article is about Userback alternatives.

Now, don't get me wrong, Userback is a solid tool but it's mainly built for collecting feedback from your users.

However, for a web agency looking to collect client feedback, Userback might not be the most cost-effective choice. It includes many features that, while impressive, may not be necessary for your needs.

Lots of people in the group discussion seamed to agree with me on that as you can be see below.

Facebook comment saying that Userback starts at $79 a month which makes it expensive and are therefore looking for Userback alternatives.

Therefore, I've dedicated over 20 hours to testing different tools to create this list of the top 6 Userback alternatives for web agencies.

We will cover the pros and cons, features, pricing, and much more of each to make finding the right tool for your company a lot easier.

Here's a brief overview of the alternatives to get you started.

In short - the best Userback alternatives:

  • 1. Feedbucket— Best for web agencies collecting client feedback.
  • 2. Usersnap— If you are looking for the same features as Userback.
  • 3. Marker.io— Best for internal QA and review.
  • 4. Ruttl— Often mentioned in the discussion, but not in a good way.
  • 5. BugHerd— Great for collecting feedback from clients.
  • 6. MarkUp.io— Best for feedback on live sites.

Ready to get started? Let's go.

1. Feedbucket

Feedbucket website header

Feedbucket is made for smaller web agencies to gather and manage client feedback on websites during the review process.

It came up often and was highly recommended in the Facebook discussion, as shown below.

“We've been using FeedBucket since for a while and had no issues - it connects to many PM tools (we use Click Up) and has two way sync so if you close a ticket in ClickUp it resolves it in FeedBucket. It's a great selling tool also - prospects love it when I demo that we have a tool they can use to submit things to us from their website and it lands straight into our support queue.”

Review of Feedbucket by Dave Graham on Facebook.

You can add Feedbucket to a client's staging site by inserting a JavaScript snippet into the website, or use a dedicated WordPress plugin for an easy setup.

Once Feedbucket is installed, clients can easily send feedback through annotated screenshots or video recordings right from the site.

Feedbucket aims to be user-friendly for clients who might not be tech-savvy. They don't need to install any extensions, create an account, or do anything special. Everything works directly in the browser and is compatible with all devices.

A feature that's greatly appreciated is the guest portal on the website. This allows your clients to collaborate and communicate directly on the website, removing the need to navigate to a separate, third-party site. Keeping everything on the website itself notably enhances communication and lowers the chance of clients not adopting the tool.

Submit annotated screenshots as feedback with all technical details automatically captured.

Feedbucket stands out for its strong integration with popular project management tools. It's not meant to be yet another system for your team to manage and log in to but instead integrate into your existing tools and workflows.

Feedback is directly sent to your project management tool as a task, allowing your team to manage it all from one spot. Resolving a task in your project management tool also resolves it in Feedbucket, and your client is notified.

Asana task created from feedbucket with all technical meta data attached and an annotated screenshot.
Task in Asana created by Feedbucket. Lots of other integrations exists.

For follow-up questions on feedback, simply mention @feedbucket in a comment in your project management tool, and the comment syncs back to Feedbucket, notifying your client.

So, if your team builds websites or web applications for clients and uses a project management tool like ClickUp, Asana, Trello, etc., Feedbucket is worth trying out.

You can try it with a 14-day free trial without credit card.

Userback vs. Feedbucket: At a Glance

UserbackFeedbucket
Used byProduct Managers, Software teams,
Web agencies
Web agencies
Standalone toolYesYes
Price for agency$159 / month$39 / month
Free trial14-days no credit card14-days no credit card
2-way integrationsYesYes

Features

  • Give feedback with marked-up screenshots directly on the website.
  • Submit feedback through video without needing any browser extensions.
  • Automatically captures details like the current page, browser, device, and screen size.
  • Records the Console log to help identify JavaScript errors.
  • Visual pins show where feedback has been submitted by others.
  • Customize the widget to match your brand's style.

Pros

  • Offers full two-way integrations with project management tools, allowing your team to manage feedback in your existing workflow.
  • Clients can easily provide feedback and work together on the website without needing any accounts or extensions.
  • Use the JavaScript API to customize and create your version of the widget to fit your needs.

Cons

  • While collecting feedback on images is on the horizon, Feedbucket right now only gathers feedback on websites and web apps.

Pricing

Feedbucket offers three pricing tiers, ranging from $39 to $259 a month. The Pro plan, at $39 a month, allows for unlimited website feedback with all the crucial features. This positions Feedbucket as significantly more affordable compared to Userback. The Business plan, priced at $89 a month, adds advanced options like branding, custom metadata, and more.

You can try Feedbucket yourself with a 14-day free, no credit card needed, trial to see the difference.

2. Usersnap

Usersnap website header

If you're looking for something similar to Userback, with a comparable range of features, Usersnap could be the right choice.

Usersnap mirrors Userback in its aim to collect customer feedback, particularly from users of digital products. This focus introduces some additional features and functions like NPS, microsurveys, and roadmaps, which may not be necessary for just collecting client feedback.

Initially, setting up Usersnap was somewhat complex. Even with templates available, getting everything up and running required some effort. However, once I got used to it, the ability to tailor the widget extensively was a major advantage.

The feature I found most valuable in Usersnap was its integrations with over 30 project management tools. Since my team and I already use a project management tool, avoiding the need to switch between different tools for feedback tracking was essential.

Overall, Usersnap is a great tool suited for various applications. Yet, if you're an agency focused on collecting feedback from clients and team members, you might end up paying for features that you don't really use, making it a more expensive option compared to other alternatives.

Userback vs. Usersnap: At a Glance

UserbackUsersnap
Used byProduct Managers, Software teams,
Web agencies
Product Managers, Software teams,
Web agencies
Standalone toolYesYes
Price for agency$159 / month$189 / month
Free trial14-days no credit card15-days no credit card
2-way integrationsYesYes

Features

  • Share feedback using annotated screenshots or videos.
  • Records all technical details such as browser, page, and OS with every piece of feedback.
  • Connects with more than 30 project management tools.
  • Offers NPS, microsurveys, an upvote board, and more.

Pros

  • Lets you change the widget in many ways to make it look the way you like.
  • A centralized feedback inbox where you can see feedback from all your projects.

Cons

  • Limited number of projects.
  • Costs a lot if you won't use all the bells and whistles.
  • The toolset might feel overwhelming if your primary need is to gather feedback from clients on websites.

Pricing

Usersnap offers three plans ranging from $65 to $329 per month. Like Userback, Usersnap focuses on gathering user feedback, packing in many features you may not require, which can increase the cost. Due to the limited number of projects allowed in the more affordable plans, you'll likely need to choose their Company plan at $189 a month, making it the priciest option on this list.

3. Marker.io

Marker.io website header

Marker.io has been a familiar name for a while in the category website feedback tools.

It's handy for gathering input from both clients and team members. But, in my view, Marker.io really excels in collecting bug reports from team members and for internal quality checks. This is where its features like network tracking and session replay really stand out.

A standout feature is being able to display a different widget to team members than to clients. This allows for actions such as setting priorities or assigning tasks directly to team members through the widget.

However, what I found missing was the ability to record videos and the need for clients to sign up and log into a separate feedback portal, rather than communicating directly on the website.

Userback vs. Marker.io: At a Glance

UserbackMarker.io
Used byProduct Managers, Software teams,
Web agencies
Web agencies, QA teams
Standalone toolYesYes
Price for agency$159 / month$59 / month
Free trial14-days no credit card15-days no credit card
2-way integrationsYesYes

Features

  • Allows giving feedback through annotated screenshots, capturing technical details like page, browser, and device automatically.
  • Logs JavaScript errors and tracks network activity.
  • Offers session replay to detail the steps leading to a bug report.

Pros

  • Enables widget customization differently for your team and clients.
  • Supports two-way connections with more than 15 well-known project management tools.

Cons

  • Does not offer video feedback functionality.
  • Requires clients to create an account on a guest portal for collaboration.
  • Support response was less than ideal when I needed assistance.

Pricing

Marker.io has three pricing options, ranging from $59 to $399 per month. The Starter Plan, at $59 a month, includes all the basic tools for managing client feedback. For those who need more features like session replay and tracking of console logs, the Team plan at $149 a month has these extra options.

4. Ruttl

Ruttl website header

Ruttl frequently came up in the discussions on TheAdminBar, unfortunately for the wrong reasons. Many comments criticized it for being buggy, as you'll see mentioned below.

A few comments from facebook of Ruttl as an alternative to SureFeedback that was very negative.

What sets Ruttl apart from the other feedback tools we've discussed is its no-installation-needed approach. You just enter a URL into Ruttl, and you're ready to start providing feedback on that website.

This feature initially seems handy because it allows you to leave feedback on websites you don't control and eliminating the need for installation. However, my experience with Ruttl reflected the issues pointed out in TheAdminBar conversations — it was plagued by glitches.

A significant limitation is its struggle with feedback submission on websites secured by Basic Auth, which is standard for staging environments. For some websites, I had to use a Chrome extension to submit feedback.

Ruttl gained a lot of attention following its launch on ProductHunt. Nonetheless, I suggest you thoroughly test it before deciding to use it.

Userback vs. Ruttl: At a Glance

UserbackRuttl
Used by Product Managers, Software teams,
Web agencies
Design teams, web agencies
Standalone toolYesNo
Price for agency$159 / monthHard to compare with user pricing
Free trial14-days no credit cardLimited Free plan
2-way integrationsYesNo

Features

  • Works with a proxy setup, eliminating the need for website installation.
  • You can submit feedback on almost anything: websites, web and mobile apps, videos, pictures, and PDFs.
  • Keeps different versions of the asset you're reviewing.

Pros

  • Lets you give feedback on any live website, even ones you don't own.
  • Allows you to change text, CSS, and images directly and use those changes as feedback.

Cons

  • Integration simply generates a task in your project management tool with a Ruttl link, without syncing data.
  • Like other proxy solutions, Ruttl has trouble with feedback on password-protected websites. I had to use a Chrome extension for that.
  • It seems they want your whole team to use Ruttl for feedback, which can get expensive.

Pricing

Ruttl has a free plan, but it's quite simple and not really meant for client work. Their pricing is different from other options, offering two paid plans at $4 or $30 per user each month. You'll probably need accounts for your whole team and possibly for some clients too. It's important to figure out exactly who needs an account to avoid unexpected costs.

5. BugHerd

BugHerd website header

BugHerd is a tool not discussed in TheAdminBar post but worthy of mention.

It packs everything needed to collect feedback from clients on a website, allowing submissions via screenshot or recording.

A major plus for me is the guest portal on the website itself. It enables clients to collaborate and share feedback directly on the site. This minimizes the chance of them reverting to sending feedback via email with messages like "Fix this."

However, the limited number of integrations, especially the lack of two-way integrations, was a major drawback. It means our team would have to juggle between our current project management tool for everyday tasks and BugHerd for managing feedback. This was a dealbreaker for us.

Moreover, the limitations on features such as JavaScript installation and native integrations in the more affordable plans makes BugHerd a lot pricier than alternatives like Feedbucket or Marker.io, which has similar functionalities.

Userback vs. BugHerd: At a Glance

UserbackBugHerd
Used byProduct Managers, Software teams,
Web agencies
Marketing- and web agencies,
QA Teams
Standalone toolYesYes
Price for agency$159 / month$129 / month
Free trial14-days no credit card14-days no credit card
2-way integrationsYesNo

Features

  • Give feedback using screenshots or videos, with details like the page, browser, screen size, and operating system automatically included.
  • Collaborate on feedback, using comments and attachments for communication.
  • Organize feedback with a Kanban board that comes with full project management features.

Pros

  • Feedback shows up as pins where others have already commented to avoid repeat comments.
  • Clients collaborate directly on the page, avoiding the need for a separate guest portal.

Cons

  • Tries to be an all-in-one project management tool, which may not be needed if you're using another system.
  • Access to JavaScript installation or native integrations requires the pricier premium plan.
  • Only a few integrations are available (like Zapier, Asana, Jira, ClickUp, and Asana), and they don't offer two-way syncing.

Pricing

BugHerd offers four pricing tiers, ranging from $39 to $229 a month. To eliminate the need for clients to install a browser extension and to access built-in integrations, you'll require the Premium plan at $129 a month. This makes BugHerd notably more expensive than tools like Marker.io and Feedbucket, which provide similar functionalities.

6. MarkUp.io

Markup.io website header

MarkUp.io was also mentioned in the post quite a bit and mostly in a positive way.

Like Ruttl, MarkUp.io employs proxy technology, so there's no need to install anything on the website. This allows for feedback on live websites that you don't own.

All you do is enter the URL of the website, and it generates a shareable link for submitting feedback and collaborating on the site.

However, a notable drawback for me is having to use a separate platform for feedback management. The clients staging website is live, but they have to go to a different URL to provide feedback, instead of doing it directly on the page.

Moreover, your team needs to manage feedback within MarkUp.io due to limited integration options. MarkUp.io primarily provides a manual export process. I ended up manually selecting each feedback item I wanted to export to ClickUp, which was both time-consuming and cumbersome.

Userback vs. MarkUp.io: At a Glance

UserbackMarkUp.io
Used byProduct Managers, Software teams,
Web agencies
Marketing-, digital-, creative agencies
Standalone toolYesNo
Price for agency$159 / month$29 / month
Free trial14-days no credit card30-days no credit card
2-way integrationsYesNo

Features

  • Give feedback through screenshots or videos.
  • Tech details like browser type, screen size, and OS are added automatically.
  • Connect with Zapier or Slack.
  • Collaborate on feedback with comments and file sharing.

Pros

  • Collect feedback on websites, images, and PDFs.
  • No need for website installation, allowing collaboration on live websites.

Cons

  • Your team will need to use another platform for feedback.
  • Can't give feedback from mobile phones.
  • Can't take screenshots on sites with Basic-Auth protection.
  • Limited integrations to export feedback to your project management tool.

Pricing

MarkUp.io offers a free version, though it's quite simple. For business use, you'll likely need the Pro plan at $29 a month. This positions MarkUp.io as a more budget-friendly choice, assuming its limitations are acceptable to you.

Next Steps: Choosing the Best Userback Alternative for Your Company

Above we covered 6 different Userback alternatives that was mentioned the most in the discussion at TheAdminBar facebook group.

If you are a web agency that wants to collect feedback from your clients we recommend you try Feedbucket's free 14-day trial without credit card for serveral reasons, including:

  • Feedbucket is built by former web agency owners who are very familiar with the challenges of gathering client feedback and are dedicated to addressing this specific problem.
  • It's designed to work hand-in-hand with your existing project management tool. The goal is to let you keep using the systems you're comfortable with, while taking your feedback process to the next level.
  • It's $39 a month instead of $159 for Userback.

Are you ready to let Feedbucket take your website feedback process to the next level? Start your free 14-day trial without credit card.

Marcus Gullberg, CEO & Founder at Feedbucket
Article by
Creator of Feedbucket. Marcus used to own and operate a web agency that has built hundreds of websites and web applications for clients.

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